Our belief has never changed - pure drinking water shouldn’t cost our earth.
At the very start, in 2012, Holly Branson brought together a clean-tech team under Virgin Pure
to re-invent the way families drink pure water at home. By connecting simple purifying water
systems to homes everywhere, we set out to dramatically reduce plastic bottle waste – and we
have. Today, with over 50,000 homes saving more than 120 million plastic bottles, our impact is
growing, and so is our vision. We take our work personally because we know that every drop
matters. But this is just the beginning.
Filling cups for limitless futures requires a promise and plans that go beyond our homes to our
world; and specifically, our oceans.
Our Taap—‘Today and Always Pure’—is more than a name change. It’s a bold statement of our
unwavering commitment to cleaner water and a healthier planet, today, tomorrow, and always.
Every-thing else remains exactly the same – from contracts and services to the team managing the business- we aren't changing a thing
Why the change? The incredible world around us is in all of our hands. So far our 50,000 customers have saved 120 million plastic bottles from the environment switching to our pure water systems. Our choices in our homes right now can play a huge part in making sure that our children and their families wake up in a place that’s just as incredible in years to come. As dad to 3 children this is what I’m most proud of - our mission is to fill more cups for healthier tomorrows - for our families , for our lives, and for our Earth.
Our hope is that ‘our taap’ will play its part in helping just that.
For now, from Our Taap family to yours, thank you for your loyalty.
We look forward to an amazing future - we are so grateful that you are a part of it.
Tom Stazicker
CEO OurTaap
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Once you add a Water System to your basket, we will also add in your Amazon Voucher. So don't worry if you don't see it in there right away.
Once you add the Smart Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add the Smart Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add the Smart Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add the Smart Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a new subscription package to your basket, we will apply the first month free discount, which will be visible in your cart. So don’t worry if you don’t see it right away.
